Episode notes
What makes a podcast network truly distinctive? In this conversation, the focus shifts to networks that do more than aggregate existing content. Instead, they build new shows from the ground up, taking real creative risks on untested ideas. It’s a hands-on, developmental model, shaped by leaders willing to take part in every stage of show creation. Mike Jensen embodies this approach, blending years of experience in sponsorship and content development with a personal investment in each project.
Mike Jensen draws on decades in media—AOL, the Wall Street Journal, and leadership roles in podcasting—to build Rhapsody Voices, a boutique podcast network with more than 40 shows across diverse genres. His career-long expertise in advertising and partnerships sets the foundation for a style of network leadership that prioritizes development, realism, and deep collaboration.
Listen for:
00:00 Navigating the podcast network world
6:27 Managing a boutique show network
11:02 Building Community Through Podcasts
13:52 Analyzing marketing goals and strategies
15:58 Discussing ad delivery strategies
20:33 Educating creators on ad strategy
23:22 Understanding Audience Size for Sponsorship
26:35 Choosing the right podcast network
37:38 Startup challenges and early focus
50:32 The impact of podcasts on culture
CONNECT WITH GUEST: MIKE JENSEN | CEO
Mike’s Podcast rec: The Players Box | Today, Explained | Question Everything
Mike's Book rec: The Algebra of Happiness by Scott Galloway
CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM
Website | LinkedIn | Newsletter
Greg’s book rec: Return on Courage by Ryan Berman
Systems, Sponsors, and Partners:
Hosted with RSS.com Podcast Hosting
Produced by Stories & Strategies
Content Repurposed with Castmagic
Podcast Project Management with Northflow