Are you the professional, or are you getting outscripted by your own sellers? James Shaw digs into one of the biggest issues agents are bringing to Pivot right now, sellers digging in on price and refusing to move even when the data says otherwise. Using a real listing five doors down from his own house, James walks through absorption rates, months of supply, and the exact numbers that separate a house that sells from one that sits for 150 days. He breaks down why pricing isn't a value question anymore, it's a strategy question, and why the art of persuasion matters just as much as the science of pricing. Agents share the real scripts and tools they're using to get sellers out of emotion and into logic, from real time market dashboards to case studies of neighbors who overpriced versus underpriced. Before diving into pricing, agents also open up  ...