Is paying attention to a shifting market what separates winners from losers - or the opposite? James Shaw makes the case that agents who track the shift are protecting their edge, not losing it. Pulling from Gary Keller's SHIFT playbook (page 16), James breaks down why knowing where the market is headed changes your conversations, where you spend your lead gen dollars, and how many listings you actually need to hit your goals as the market slows. Agents from Chicago, Massachusetts, the Midwest, and Orlando share what the shift looks like on the ground - from a 188-unit Chicago building with zero listings to pre-listing inspections becoming the norm. The takeaway: the market doesn't decide if you win - it decides your strategy.

Aired on September 11, 2026

The Pivot: SHIFT Ahead morning call is in an interview format, where agents acr ...