Episode 30: Issues in the Index: ...

Episode 30: Issues in the Index: The Nation Brands Index 2021

People, Places, Power by Nick Cull & Simon Anholt

Episode notes

This episode considers the results of the Nation Brands Index for 2021. Issues include the limited post-Trump recovery of the US image, the declining image of Britain and improving image of Canada. Simon discussed the arrival of Iceland in the index and continued rise South Korea. This year's NBI research included questions about priority issues. Simon notes that poverty was the most serious issue for audiences in the Americas and Africa, while the Asia/Pacific prioritized climate. Other stories include Israel, Palestine, UAE and the striking public 'forgiveness' of China for mishandling COVID.