There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university. In this episode on the Penna Podcast, our Senior Client Manager, Oona Venermo, interviews The National House Project’s, Rosie Blackett, Young People’s Participation and Development Worker about the care leaver university experience. They discuss why student marketers must rethink their messaging to spread awareness of their offer to care experienced people.
In this episode, we explore the power of Programmatic advertising for attracting potential students. Listen on for tips to enhance your advertising through contextual targeting from our Head of Performance Media, Nabil Verdickt, and Penna Education's Jack Thorogood and Andy Collins.
Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition? Some of our Penna family members - Louise Darkwah, Leah James and Alexis Curtis-Harris - joined our Penna Podcast to have an open and honest discussion around the ongoing impact of the slave trade on Black communities both inside and outside the world of work. Take a listen and share your thoughts below the line. Find out more about Penna, and our D&I consultancy, at www.penna.com. Further reading on the Slave Trade and Abolition from our Podcasters: Unesco's explanation of the day: https://en.unesco.org/commemorations/slavetraderemembranceday The British Library's resource: http://www.bl.uk/learning/histcitizen/campaignforabolition/abolitionbackground/abolitionintro.html Black History Month's resource: https://www.blackhistorymonth.org.uk/article/section/history-of-slavery/the-atlantic-slave-trade/ The Black Curriculum: A social enterprise founded in 2019 by Lavinya Stennett to address the lack of Black British history in the UK Curriculum. https://theblackcurriculum.com IG - @theblackcurriculum Black British Network: http://www.blackbritishnetwork.com https://www.cephaswilliams.com/blackbritishnetwork IG - @theblackbritishnetwork The Victoria and Albert Museum's Slavery and the African Diaspora Reading List http://www.vam.ac.uk/content/articles/s/reading-list-slavery-african-diaspora/ UK Black History: https://ukblackhistory.online IG - @ukblackhistory
From TikTok to the trends making students tick, Robert Gordon University have produced some seriously innovative marketing of late. On this episode of Penna Podcasts our Education Client Manager, Andy Collins, had a virtual coffee with RGU's Senior Marketing Manager, Sarah Gilmour, to find out what's on their marketing horizon during the Clearing period.
On this episode of Penna's podcast, we're exploring the all-things assessment and selection. Assessment is a vital step in securing candidates, from Chief Executives to Graduates. Our in-house Business Psychologist and Head of Assessment Ann Hartley takes us through the possibilities provided by virtual assessment centres with Commercial Director Sue Atkinson. To find out more, visit www.penna.com.