Penna Podcasts

by Penna Podcasts

Season 1

An interview with The National House Project's Young People’s Participation and Development Worker, Rosie Blackett by Penna Education's Oona Venermo

There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university. In this episode on the Penna Podcast, our Senior Client Manager, Oona Venermo, interviews The National House Project’s, Rosie Blackett, Young People’s Participation and Development Worker about the care leaver university experience. They discuss why student marketers must rethink their messaging to spread awareness of their offer to care experienced people.

S1 · E11

Nov 18, 2021

20:17

An interview with Penna's Head of Performance Media Nabil Verdickt by Penna Education's Jack Thorogood and Andy Collins

In this episode, we explore the power of Programmatic advertising for attracting potential students. Listen on for tips to enhance your advertising through contextual targeting from our Head of Performance Media, Nabil Verdickt, and Penna Education's Jack Thorogood and Andy Collins.

S1 · E10

Nov 15, 2021

9:37

International Day for the Remembrance of the Slave Trade and its Abolition - a discussion with Louise Darkwah, Leah James and Alexis Curtis-Harris

Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition? Some of our Penna family members - Louise Darkwah, Leah James and Alexis Curtis-Harris - joined our Penna Podcast to have an open and honest discussion around the ongoing impact of the slave trade on Black communities both inside and outside the world of work. Take a listen and share your thoughts below the line. Find out more about Penna, and our D&I consultancy, at www.penna.com. Further reading on the Slave Trade and Abolition from our Podcasters: Unesco's explanation of the day: https://en.unesco.org/commemorations/slavetraderemembranceday The British Library's resource: http://www.bl.uk/learning/histcitizen/campaignforabolition/abolitionbackground/abolitionintro.html Black History Month's resource: https://www.blackhistorymonth.org.uk/article/section/history-of-slavery/the-atlantic-slave-trade/ The Black Curriculum: A social enterprise founded in 2019 by Lavinya Stennett to address the lack of Black British history in the UK Curriculum. https://theblackcurriculum.com IG - @theblackcurriculum Black British Network: http://www.blackbritishnetwork.com https://www.cephaswilliams.com/blackbritishnetwork IG - @theblackbritishnetwork The Victoria and Albert Museum's Slavery and the African Diaspora Reading List http://www.vam.ac.uk/content/articles/s/reading-list-slavery-african-diaspora/ UK Black History: https://ukblackhistory.online IG - @ukblackhistory

S1 · E9

Aug 23, 2021

20:04

An interview with Robert Gordon University's Senior Marketing Manager Sarah Gilmour by Penna Education's Andy Collins

From TikTok to the trends making students tick, Robert Gordon University have produced some seriously innovative marketing of late. On this episode of Penna Podcasts our Education Client Manager, Andy Collins, had a virtual coffee with RGU's Senior Marketing Manager, Sarah Gilmour, to find out what's on their marketing horizon during the Clearing period.

S1 · E8

Aug 18, 2021

34:56

Aspirational assessment processes - an interview with Head of Assessment Ann Hartley, by Penna's Sue Atkinson

On this episode of Penna's podcast, we're exploring the all-things assessment and selection. Assessment is a vital step in securing candidates, from Chief Executives to Graduates. Our in-house Business Psychologist and Head of Assessment Ann Hartley takes us through the possibilities provided by virtual assessment centres with Commercial Director Sue Atkinson. To find out more, visit www.penna.com.

S1 · E7

Jul 20, 2021

10:48

An expert look at Student Marketing - an interview with the University of Bradford's Associate Director for Advertising, Marketing & Student Insight Ailie Ferrari and Penna's Jane Johns

In this edition of Penna Podcasts we look at the career of one of the most respected marketing minds in higher education; Ailie Ferrari. Penna's Head of Education, Jane Johns, talks to Ailie about the shifts in student attraction she's seen through her career, the impact of COVID-19 on higher education, her work at the University of Dundee and her ambitions for her new role with the University of Bradford. To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.

S1 · E6

Jun 30, 2021

16:40

Attracting top talent with virtual events - an interview with Lara Dawson and Emma Cremnitz

This week on Penna's podcast, we take a deep dive into the wonderful world of virtual events. They're an incredibly effective way of engaging early talent and offer an exciting insight into life at your organisation for candidates. Penna's experts Lara Dawson and Emma Cremnitz offer their take on creating an amazing virtual experience; from tackling video call fatigue to gamification and cutting edge platforms. To find out more, visit www.penna.com.

S1 · E5

Jun 3, 2021

9:42

Discussing D&I - an interview with D&I expert Alexis Curtis-Harris by Penna's Sue Atkinson

To mark Black Inclusion Week our Commercial Director, Sue Atkinson, sat down with Penna's in-house diversity and inclusion expert Alexis Curtis-Harris. Alexis has worked on award-winning projects for clients including Bank of England and has transformed the way we approach our own D&I journey at Penna. Listen for her advice on kick-starting a D&I journey, best practice and what great organisations are doing to ensure diverse talent is welcomed into a fair and inclusive environment. To find out more about our diversity and inclusion consultancy visit Penna.com.

S1 · E4

May 12, 2021

9:43

An interview with Educations' Account Director Sarah Messenger by Penna Education's Oona Venermo

On this episode of Penna Podcasts we're joined by Educations Media Group Account Director Sarah Messenger. Through the global platform educations.com Sarah supports universities with their international student recruitment. With Penna Education's Oona Venermo, Sarah discusses best practice in international student attraction; from online open days, to emerging trends, to empathetic messaging in your student marketing. To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.

S1 · E3

Apr 28, 2021

25:25

An interview with Liverpool John Moores University's Outreach Team Project Officer Hannah Williams by Penna Education's Lucy Harmsworth

This episode on Penna Podcasts we're discussing the actions universities should take to reach and engage parents and carers in the student marketing mix. Parents and carers are important stakeholders and must be considered as a key voice in university selection. Hannah Williams, Project Officer at Liverpool John Moores University, talks to Penna Education's Client Manager Lucy Harmsworth about the work she's doing at LJMU: From harnessing word-of-mouth opinions to tapping into what parents and carers want from a university. To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.

S1 · E2

Apr 28, 2021

24:53

1 of 2