In this episode we speak to Vicki Lyon, she is the founder of Sophisticated Cocktail Co, ready-to-drink premium cocktails.
If you want to hear a story about a company that found a niche, had a plan, and backed it up with execution, here it is.
Vicki comes from a marketing and digital background, and her launch story will help you see why.
She very generously provides real-life examples of how she created hype, grew a customer base, and then grew distribution. Her achievement in 18 months is staggering.