Stop Being Invisible. David Newman on Building Market Eminence and Becoming the Obvious Choice.

Most businesses don't lose to better competitors. They lose to obscurity. David Newman, National Speaker Association Hall of Fame inductee and author of Market Eminence, joins Jake to break down what it actually takes to build a bold personal brand, command your category, and make choosing anyone else feel like a risk.

If you've ever felt like a best kept secret in your industry, this episode is for you.

What You'll Learn

• The three building blocks of market eminence: visibility, respect, and brand preference... and why most businesses struggle to implement all three cohesively
• Why no one buys what they can't see and how to make sure your ideal clients can always find you
• How ...