Many local businesses lose visibility because of avoidable mistakes in choosing primary and secondary GBP categories. In this episode, we identify the most common errors, explain why irrelevant category choices can weaken relevance signals, and show how those problems can reduce trust with both search engines and potential customers. A practical correction is to audit category choices against actual services and local competitors. You will learn how to separate harmless imperfections from issues that can genuinely affect map exposure, rankings, and conversions. The goal is to remove the weaknesses that create measurable friction and improve category relevance with a cleaner, more reliable local search foundation. 👉 See it here: https://www.gmbcrush.com/trial/