This episode breaks down how to audit choosing primary and secondary GBP categories before small weaknesses turn into lost local visibility. We explain why irrelevant category choices can weaken relevance signals, and how that can affect rankings, trust, and lead generation even when other parts of the profile look strong. A practical first step is to audit category choices against actual services and local competitors. You will learn how to prioritize the fixes that matter most, compare your position with relevant competitors, and avoid wasting time on cosmetic changes. By the end, you will know what to check, what to document, and how to measure progress through category relevance. 👉 See it here: https://www.gmbcrush.com/trial/