Netflix beat Disney, not with a bigger budget, but with a better understanding of their audience. In this episode, I’m breaking down what made Netflix's "K-Pop Demon Hunters" stand out while Disney's "Elio" completely missed the mark, and what that means for your marketing.

In this episode:  - Why trying to appeal to everyone often leads to forgettable messaging - How Netflix leaned into a niche and won big - What happens when you're too afraid to exclude people - Why specificity builds stronger, more loyal audiences - How to confidently define who your offer is really for

If you've ever worried that narrowing your audience will turn people away, this episode will give you the clarity and the courage to show up boldly for the people who need your work most.