In this episode of the Optimized Online Marketing podcast, I’m breaking six main types of online offers, including online courses, so that you can figure out which one is the best fit for you and your business.

Here’s what we cover:

✅ Why online courses are often overhyped as the go-to online offer ✅ The six core types of online offers:

• 1:1 Services – The easiest way to start selling what you know

• Group Coaching Programs – High-impact with more flexibility than courses

• Online Workshops – Great for testing ideas and building your audience

• Online Courses – When it is the right fit, here’s what to consider

• Resources – Digital resources such as templates, worksheets, premade files

• Membership Sites – For long-term growth and recurri ...