The wrong lot will kill a good menu. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 3 of “10 Steps to Open a Food Truck or Trailer” — Grinder Gus treats location as the real marketing: lunch density, events, office parks, breweries, and the rules that decide whether you are allowed to sit there.

A truck is only mobile if you use the wheels. Stay in a dead corner because it is easy and you have a hobby. Chase hungry people, legal parking, and repeat patterns — same dayparts, same blocks, same events — until the regulars know where to find you.

You’ll learn

• How to think about location as demand, not scenery
• Why permission and permits matter as much as foot traffic
• How offices, events, and partnerships beat random roaming
• Why consistency of place builds regulars
• How to stop  ...