The truck price is not the whole bill. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 2 of “10 Steps to Open a Food Truck or Trailer” — Grinder Gus puts the real startup stack on the table: the rig, the wrap, the kitchen, permits, insurance, commissary, first inventory, and the cash you need after opening day while the line is still a rumor.

Owners go under when they budget for the dream photo and not for the months before the truck pays them. Know the number. Separate the money. Leave a cushion. A cheap open that cannot survive week four is not cheap.

You’ll learn

• What startup costs actually include beyond the vehicle
• Why permits, insurance, and commissary belong in the budget
• How to think about working capital after launch
• How personal money and business money get mixed — and w ...