We’ve all heard the phrase — but who actually are the Joneses? Doubl R breaks down the real nature of comparison culture: who we’re chasing, why we picked them, and the uncomfortable truth that somebody out there is keeping up with you right now. Plus — how to stop running somebody else’s race and start keeping up with the only person that actually matters.

Tag @doublr_r on X / @thedoublr on IG — who are the Joneses in your life, and do you actually want what they have?