From kitchen-made products to building one of India’s most research-driven Ayurvedic skincare brands, this episode unpacks the real journey behind Aaryanveda.

In this episode of One in a Billion, Kapil Thirani sits down with Himanshu Chadha (MD, Aaryanveda Cosmeceuticals) to talk about what it actually takes to survive and scale in the cosmetics business. From chasing a simple goal of earning ₹1,000 a day to navigating betrayal, cash losses, and six months of unnoticed leakages, Himanshu shares the unfiltered side of entrepreneurship before it became aspirational. The conversation explores why Aaryanveda was launched in 2005, when Ayurveda wasn’t fashionable.

He breaks down the thinking behind affordable pricing, direct sourcing from farmers, in-house packaging, and walking away from superficial “herbal” branding. Premium pricing, bi ...