The sprinkle sprinkle lady is as entertaining as she is notorious. Her wit, her comedic timing and her branding have made her prolific on TikTok. What she brings to the table is the kind of advice broken-hearted women would have appreciated had they known what lay ahead - particularly those women who are prone to choosing poor dating mates.

The thing is, though, when you drill into what Shera's core message is and who her core audience must be - it is clear that what she is offering is not new. It is rebranded prostitution - or "sugaring". Even worse than that, it is advice that she - a married woman living in suburbia with two children - doesn't seem to follow. Tune into the episode to hear my theory.

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