How do you scale a solar company without cold calls, pressure tactics, or generic pitches? Freddy Petkus figured it out — and built Critical Mass Solar into one of New England’s most trusted local solar providers.

In this episode, we go behind the scenes with Freddy to understand how his no-BS, education-first philosophy changed the game in a crowded, skeptical market. You’ll learn how he wins residential and commercial jobs through trust, shows up for every install, and avoids all the stuff that gives solar a bad name.

🎯 Topics Covered:

• Why Freddy ditched sales scripts and leaned into real conversations
• The importance of chemistry + math in closing a solar deal
• How Critical Mass handles permitting, net metering, and customer fears
• What it means to “sell with service” — and ...