Being independent has never been more accessible—but it's also never been more misunderstood.

In this episode of the Not Just Music Podcast, we pull back the curtain on the hard truths that every independent artist needs to hear. From the misconception that paying for distribution makes you a record label, to the dangerous belief that great music alone will find an audience, we break down why talent is only one piece of the equation.

We also discuss why chasing viral moments without a real business foundation is a losing strategy, and why trying to wear every hat in your career can ultimately slow your growth instead of accelerating it.

In this episode, we cover:

• Why music distribution is only the beginning—not the business.
• The shift from a "Music First" industry to a "Contex ...