Nordic Ad Tech Review

by Netric Sales

Dear Listener, This Podcast is all about ad tech, the promises the technology holds, the past, but more so the future and how the technology and the companies involved that are in constant change. We will bring on knowledgeable guests from the publisher and agency side as well as brands and technology partners to address and drill down on current and important questions. Spoken language depends on guest in current episode.

Podcast episodes

  • Season 1

  • #13 - From Trend to Strategy, Integrating Sustainability into Advertising with Jakob Stald Møllmann

    #13 - From Trend to Strategy, Integrating Sustainability into Advertising with Jakob Stald Møllmann

    [This episode is in English] In the 13th episode of Nordic Adtech Review, we have the pleasure of hosting Jakob Stald Møllmann from Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a scenario where advertisers were prohibited from creating any new advertising material for a whole year - What would be the repercussions? Tune in to gain valuable insights and perspectives on this important subject.

  • #12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden

    #12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden

    [This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she also shares some thoughts and insights on what she believes are some key truths about a leader’s role in business today.

  • #11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange

    #11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange

    [This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets.

  • #10 - Latest Nordic market trends with IRMs Managing Director Madeleine Thor

    #10 - Latest Nordic market trends with IRMs Managing Director Madeleine Thor

    This episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Please note that this episode was recorded on Nov 3rd 2022.

  • #9 - Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers

    #9 - Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers

    [This Episode is in English] In our ninth episode, we meet with Damien Geradin, a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets Act (DMA), which went into force from Nov 1st and will apply from May 2023.