He built one of the most recognizable brand universes in his city... but nobody asked him to.

Nathaniel Navratil is a designer, creative director, and equity partner at Drekker and Brewhalla in Fargo, ND. He's the hand behind the identity, the merch, the labels, and the culture that turned a hotel and brewery into a destination.

In this episode of Never Been Asked That, we get into:

• Why "follow your passion" might be the worst advice you've ever been given
• What it actually feels like to walk into a room and know you've outgrown it
• The difference between building your castle and building someone else's
• How he landed one of the most creatively ambitious projects in his city before anyone else even tried
• Why the through line across everything he's made isn't skill or strategy. It's ...