Beyond The Boards - A Digital Billboard PodcastExplicit

by Patrick Brennan

Go beyond the boards and into the world of digital OOH advertising with Beyond The Boards, an illuminating podcast exploring the rapidly evolving DOOH industry.

Join your host, Patrick Brennan, as he gets inside perspectives from the visionaries, creatives, strategists, and analysts who are propelling DOOH forward. Learn about the latest technologies and creative approaches fueling captivating digital billboard and tra ... 

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Entrepreneurship
Marketing
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Podcast episodes

  • Season 2

  • Developing Your Success: The N-Compass TV Client Services Team on Business Development

    Developing Your Success: The N-Compass TV Client Services Team on Business Development

    S02 E03
    37:33

    In this illuminating episode of Beyond the Boards, we dive deep into the world of dealer development with the N-Compass TV Client Services team. Our expert panel breaks down the journey of N-Compass TV dealers from day one to long-term success, sharing invaluable insights and strategies along the way. Listen in as we explore the comprehensive onboarding process, discuss techniques for effective lead prospecting, and uncover the secrets to building lasting client relationships. The team reveals their playbook for helping dealers overcome common objections, close deals, and expand their service offerings over time. Whether you're a new N-Compass TV dealer looking to kickstart your business or a seasoned partner aiming to scale your operations, this episode is packed with actionable advice and insider knowledge. From setting realistic goals to adapting to industry changes, our Client Services team leaves no stone unturned in their mission to foster dealer success. Join us for an essential conversation on dealer development that promises to equip you with the tools and strategies needed to thrive in the dynamic world of digital billboard and marketing services.

  • Branding Buzz: High-Energy Brand Development Tips with Haley Birt

    Branding Buzz: High-Energy Brand Development Tips with Haley Birt

    S02 E02
    34:30

    How do you transform a business concept into a fully realized brand? In this episode of "Beyond The Boards," Haley Birt takes us through the essentials of branding, from initial concept to complete identity. Learn about the importance of understanding your target audience, developing a brand strategy, and maintaining brand consistency. Haley's insights will help you build a strong, authentic brand that connects with your customers.

  • The Fast Lane: Mark Porter’s Journey to Digital Billboard Prominence

    The Fast Lane: Mark Porter’s Journey to Digital Billboard Prominence

    S02 E01
    37:08

    Join us on this episode of "Beyond The Boards" as we dive into the inspiring story of Mark Porter, a standout dealer at N-Compass TV who has swiftly climbed the ranks to digital billboard success. Since joining in January, Mark has remarkably established a network of 50 screens, demonstrating the power of strategic thinking and innovation in the advertising world. In this episode, Mark shares the motivations behind his decision to join N-Compass TV and the initial goals that shaped his early days. Discover how he quickly reached the significant milestone of 50 screens and attracted a robust roster of advertisers, thanks to his effective strategies and understanding of market dynamics. Mark also opens up about the challenges he faced and the invaluable lessons learned along the way, providing a candid look at the realities of growing a digital advertising business. Looking ahead, he discusses his ambitious plans for expansion and offers targeted advice for new dealers embarking on their own journeys. Whether you're an aspiring entrepreneur, a current dealer, or just curious about the digital billboard industry, Mark's story is filled with practical insights and forward-thinking approaches that can help pave the way to your own success. Tune in to learn how you can drive your entrepreneurial spirit into the fast lane and leave a lasting mark in the digital marketing landscape.

  • Season 1

  • Prospecting, Objections and Passion: Wisdom from the Legends Larry Salice and Jeff Dewey

    Explicit

    Prospecting, Objections and Passion: Wisdom from the Legends Larry Salice and Jeff Dewey

    S01 E07
    39:03
    Explicit

    This week on Beyond the Boards, we’re unlocking decades of sales wisdom from industry veterans Larry Salice and Jeff Dewey. With over 60 years of combined experience, these sales masters reveal hard-won lessons on everything from building client relationships to adapting to industry changes. Tune in as Larry and Jeff get real about prospecting techniques, overcoming objections, maintaining passion, and guiding the next generation of sales professionals. Whether you’re just starting out in sales or looking to reignite your drive, this candid conversation delivers actionable advice to thrive in the field. Join us for an eye-opening sales session with Larry and Jeff - this week on Beyond the Boards.

  • Dominating Digital Advertising: Omni-Channel Insights from Sean Givens

    Explicit

    Dominating Digital Advertising: Omni-Channel Insights from Sean Givens

    S01 E06
    21:14
    Explicit

    Helping clients stand out across an ever-evolving digital landscape is Sean Givens’ specialty. In this episode, N-Compass TV's Digital Marketing Director pulls back the curtain on their multi-channel approach to digital marketing services for clients. Sean explains how offerings like targeted display, social media advertising, streaming video domination and Search Engine Marketing (SEM) amplification allow N-Compass TV to expand client reach and visibility within dedicated niches. Gain valuable insider tips on capitalizing upon diverse digital channels. Sean also shares his vision for the ideal blend of offerings based upon clients’ business goals, target demographic, and budget. For any business seeking to bolster its presence across key digital and mobile touch points, this is an essential listen.