In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz unpack the biggest mistakes operators make when entering new markets — and share the proven process they use at Faris Capital to scale safely and profitably. From Atlanta to Charleston, they reveal why market research must come before the deal and how the right team on the ground can give you a decisive edge.

What you’ll learn:

✔ Why skipping deep market research is the fastest way to crash in a new market

✔ How hyper-local factors like crime rates, rent control, and eviction laws impact returns

✔ Why boots-on-the-ground research beats “deal-first” underwriting every time

✔ The importance of conservative rent growth assumptions (and how CoStar data guides projections)

✔ How local partners — propert ...