Modern Public Affairs & The "Castro" Approach with Stefan de Bruijn
More Voices by More Agencies
Episode notes
In the inaugural episode of More Voices, hosts Andrés Laguna and Javier Balmaseda welcome Stefan de Bruijn, co-founder of the Netherlands-based agency Castro, to discuss the evolving world of public affairs.
Stefan shares the surprising story behind the "Castro" name—named after San Francisco’s inclusive district rather than the Cuban leader—and explains why his agency prioritizes building relationships over dense reports. The conversation covers:
- The Dutch Political Landscape: Navigating the current minority coalition and why fragmentation creates new opportunities for lobbyists.
- Policy Comms: Why traditional lobbying must be integrated with corporate communications and media strategy.
- The EU Connection: The risi ...
Keywords
public affairslobbyingNederlands politicscorporate communicationsEU policyCastro AgencyMore AgenciesAI in PRBrussels