NRL's Grand Final Entertainment S...
NRL's Grand Final Entertainment Stuff Up
Moneyball - The Business of Sport by Scott Keenan | Sports Business Commentator & Brand Strategist
E36
Sep 25, 2026
30:41
Episode notes

Has the NRL got its Grand Final entertainment strategy completely wrong?

The NRL is heading into its biggest game of the year without a headline entertainment act after talks with Tones and I fell apart. Peter V’landys has questioned whether spending around $1 million on 11 minutes of entertainment represents value — but is that looking at the whole thing the wrong way?

Moneyball host Scott Keenan is joined by comedian and sports broadcaster Andrew “Barney” Barnett to unpack the business of Grand Final entertainment: why it matters to broadcasters, how it can attract casual audiences, the sponsorship opportunity the NRL could be missing, and what the AFL does differently with its biggest event.

They also revisit some memorable Grand Final entertainment — from Tina Turner and ... 

Keywords
NRL
sports marketing
TV Broadcast Rights
Sports Business
sports media rights
Rugby League
Channel Nine
NRLW
Australian Media
Sports Media