How does an independent sports podcast become a media company?

Charlie White and former NRL player James Graham started The Bye Round as an independent rugby league podcast.

Today, it has grown into an independent sports media business producing ESPN League Central for Disney+.

In this episode of Moneyball: The Business of Sport, Charlie joins Scott Keenan to explain how the opportunity came about, what ESPN was really looking for, how the business has grown from a passion project into a company with employees, sponsors and multiple revenue streams, and why the relationship between broadcasters and creators is changing so quickly.

It's a conversation about entrepreneurship, sport, media and what ...