Should the NRL buy a Super Bowl ad?
Episode notes
The NRL season launch heads back to Las Vegas this weekend with the Newcastle Knights, North Queensland Cowboys, Canterbury-Bankstown Bulldogs and St George Illawarra Dragons taking centre stage at Allegiant Stadium.
The event has become one of the biggest annual sporting spectacles in Vegas — and comes off the back of record-breaking financial results from the National Rugby League. But where to next in the global expansion strategy for rugby league?
So here’s the question Scott Keenan's asking on Moneyball:
If the NRL is making more money than ever before — should it take 20-30% of its surplus and buy a Super Bowl ad in 2027?
On this episode of Moneyball, we unpack:
- NRL revenue growth and record surpluses
- The Vegas expansion strategy
- NFL audience economics
- Super Bowl advertising costs and ROI
- Brand legitimacy vs grassroots development
- What it actually takes to crack the U.S. market
Is it a genius growth play? Or ego spending disguised as ambition?
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