Delivering Results When the Budget Comes Up Short: Guidance for Today’s Modern Marketers

Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting hard to hold on to every dollar in their budget. It’s been a long time since any marketer had the budget they requested to create the campaigns they anticipated would lead to a well-stocked funnel. The thing is, though, even with a meager budget, marketers can still be delivering results, when they think strategically.

This new Modern Marketing Today podcast asks the question if marketers can find innovative ways to go