Leading With Purpose with Diane Primo

Today I'm joined by Diane Primo. Diane is on a mission to help businesses find their purpose, and live it out every day.

She is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in all communications.

As founder of Purpose Brand, Diane builds on a 30-year career leading some of the top marketing organizations in the country. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (c ...