Max Phelps, founder of Joya Life joins us in this episode.

Max is an award-winning mortgage broker turned money coach who's built a career questioning one of Australia's biggest assumptions: that the house is the goal.

The median pricing - prices an entire generation out of homeownership.

Max argues the real problem isn't just affordability — it's that we've never stopped to ask whether that goal ever matched our values in the first place.

That question led him to build Joya Life, a free scorecard that maps life satisfaction across eight key areas — and the results reveal some uncomfortable truths about what we're actually chasing, and why.