Kagan Williams, founder of Peg Paste Australia, asked the same question; and turned it into one of Australia's most exciting wellness startups. Driven by her own experience through motherhood and a growing frustration with unnecessary fillers, toxins, and outdated formulas, Kagan set out to create something better. A clean, science-backed toothpaste centred on hydroxyapatite, the same mineral naturally found in tooth enamel.

In this Mindfulbiz Podcast episode, Kagan talks about what it really means to build a brand around transparency and purpose, and how she's grown Peg Paste into a fast-rising name in the health-conscious consumer space — all whilst navigating the very real demands of running a startup as a mother.

1:1 Business Coaching with Alison  ...