Mike speaks to Joe Pulizzi, who is a content marketing guru who is the founder of multiple startups including The Tilt, Content Expo Events, the author of 7 books, and the host of several podcasts. He also runs The Orange Effect Foundation which provides children with consistent speech therapy. Joe explains how he went down the content marketing rabbit hole and how any business can leverage it. He and Mike discuss, which platforms you should use, software, automation, knowing your audience, email list building, leveraging AI and much more. KEY TAKEAWAYS If you want to grow significantly you need to build a strong relationship with your customers. Content marketing enables you to do this. People come to know, like and trust you, over time. It is a marathon, not a sprint. Don´t just go create content. Know who your audience is and be clear about ...