Mike speaks to Aditya Jain, the co-founder of Passion Fruit and a leading SEO growth strategist who has helped companies move beyond vanity metrics and generate income from their SEO efforts. They discuss why most businesses get SEO wrong and spend too long chasing rankings instead of revenue. Many are targeting high volume low intent keywords. Aditya Jain is going to change the way you think about and use SEO. He provides truly practical advice that works in the modern marketplace. Including how to use AI to improve targeting and speed up content creation and data analysis. KEY TAKEAWAYS Companies waste months chasing rankings instead of revenue by optimizing for high volume, low intent keywords that never lead to sales.  Position yourself to solve your customer’s pain point and target those in your SEO. Regularly review this, Aditya shares so ...