For today’s episode, Mike is joined by Tim O'Hearn, a software engineer, former Black Hat growth practitioner, and the author of Framed a Villain's Perspective on Social Media. For many years, Tim’s been inside the system, building tools that successfully manipulated feeds, scaled fake social media engagement and exploited attention at a mass scale. It is fair to say Tim has his finger on the pulse when it comes to what works on social media and what doesn´t. Yet, the approach he now advocates may surprise you. KEY TAKEAWAYS Mastering tech growth means capturing as much of the audience as is feasible Understand the difference between a founder brand and a business brand and don´t mix the two. Stop chasing virality. Searcher intent matters more than you think. It´s now almost impossible to reverse engineer and beat the algorithm. I ...