Today, Mike is joined by marketing coach Garrett Mehrguth, founder and CEO of the marketing agencies Directive and Abe, to discuss online advertising, in particular LinkedIn. He has spent over $68 million testing and developing LinkedIn ad strategies, including for clients like Uber and AWS. Today, he breaks down the critical elements of creating ads that actually book meetings, rather than just generate vanity metrics. KEY TAKEAWAYS To grow you need to be strategic, data-driven, and constantly evolve your marketing approach based on actual results and customer behaviour. Invest at least $10,000 per month, any less is not enough to test and learn from campaigns. Who you target really matters. Garrett shares several innovative ways to find exactly the right type of company and person to target. Focus on and target directors and VPs instead of C- ...