Why Great MedTech Products Fail W...
Why Great MedTech Products Fail Without a Market Access Strategy | Spencer Bailey, VP of Market Access, SetPoint Medical

The Med-Tech Talent Lab by Mitch Robbins

Episode notes

In this episode of The Med-Tech Talent Lab, Mitch Robbins sits down with Spencer Bailey, Vice President of Market Access and Reimbursement at SetPoint Medical, to discuss one of the most critical yet often overlooked aspects of MedTech commercialization: market access.

Spencer has built his career at the intersection of healthcare finance, reimbursement, and MedTech innovation. After beginning on the provider side of healthcare and later advising organizations as a healthcare consultant, he transitioned into the medical device industry, where he has helped companies develop reimbursement strategies that support successful commercialization. Today, he leads Market Access and Reimbursement at SetPoint Medical and recently helped secure CMS Transitional Pass-Through Payment for the company's b ... 

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Keywords
medical devicesrecruitingleadershiphiringtalent acquisitionmarket accessreimbursement