Intro to Coding

Medtech Madness with Dr. April by April Zambelli-Weiner
S1 · E2
Jul 1, 2025
21:59

Episode notes

In this episode of Medtech Madness, Dr. April demystifies one of the most critical building blocks of medical device reimbursement — coding.

Whether you’re launching a novel implantable, a software-based diagnostic, or a breakthrough wearable, you need to speak the language of the healthcare system — and that language starts with codes.

You'll learn:

  • The difference between CPT, HCPCS, and ICD codes — and what each one is used for
  • How codes connect your innovation to payment, adoption, and clinical workflow
  • Why a brilliant product can still fail if the right code doesn’t exist
  • When and how to start thinking about coding in your development timeline

This episode gives you the foundational knowledge every medtech innovator needs to navigate market access — and avoid costly surprises when it’s time to scale.

💡 Learn more about TTi Health Research & Economics at www.tti-research.com

Keywords

medtech
healthcare innovation
reimbursement
market access
medical device
clinical innovation
evidence generation
CMS
Coding
health economics
HCPCS
CPT