Summary

In this conversation, Eric "ET" Tecosky, the founder of Dirty Sue, shares his entrepreneurial journey from bartending to creating a unique product: bottled olive juice. He discusses the challenges he faced in launching and growing his brand, the importance of building relationships with bartenders, and the evolution of sales channels from bars to e-commerce. ET emphasizes the significance of product quality and strategic marketing, while also reflecting on the ups and downs of running a business. The conversation highlights the importance of perseverance, adaptability, and the value of learning from both successes and failures.

Dirty Sue website: https://dirtysue.com