AI is forcing CMOs to lead a new kind of transformation.

In this episode, we explore how marketing leaders are balancing innovation and risk — building AI systems that create efficiency without compromising trust. From AI governance and the rise of ‘shadow AI’ to the CMO’s expanding role as the organization’s chief transformation architect, we unpack what it really takes to modernize marketing operations responsibly.

You’ll hear how brands like Mondelez are investing tens of millions into generative AI to scale creative output and cut production costs — and why the next era of marketing leadership will be defined not just by how fast you adopt AI, but how well you govern it.