John Azoni (Founder, Unveild) breaks down how higher ed teams should be using video during yield season.

Not more content. Better placement.

What we cover:

• Where video actually impacts admits → deposits
• Why most schools fall off after inquiry
• The “random acts of video” problem
• How to use 1:1 video from counselors
• Why student voices outperform leadership
• Simple ways to reduce friction (FAFSA, apps, next steps)
• What metrics actually matter (hint: not views)

If your yield strategy is still email-heavy and text-driven, this will challenge it.

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