Episode notes
In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast.
We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges.
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Universities are shifting away from the traditional OPM model due to rising costs and diminishing returns. The recent bankruptcy filing by 2U, a leading OPM, signals a broader trend where institutions are reconsidering long-term, revenue-sharing contracts.
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higher education