Phil Cookson’s feeling special: Creative Resource director on how to win School of Thought and why insurance marketing needs writing off
Marketing Room 101 by Ben Norman
S3 · E1
Sep 23, 2026
40:52
Episode notes
In this episode, host Ben Norman is joined by Phil Cookson, co-founder of School of Thought - an intensive, competitive 12-week course that develops young creative talent in the north, with programmes each year in both Leeds and Manchester - and Director of Creative Resource, which has been recruiting for the marketing, digital, and creative sectors for over 35 years.
In this episode, Phil and Ben discuss:
● Creepy retargeting and whether brands are going too far to try and prevent waste.
● How AI is affecting the job market and whether original thinking could be the way to survive
● Why Phil gi ...
Keywords
marketing
advertising
creative
Agency