The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing
Marketing Room 101 by Ben Norman
S2 · E7
Apr 13, 2026
44:48
Episode notes
In this episode, host Ben Norman is joined by Tom Roach, VP of Brand Strategy at Jellyfish and one of the biggest names in creative effectiveness.
In his 25 years in the industry, Tom has held top positions in leading agencies like BBH, adam&eveDDB and Leo Burnett, leading strategy for brands including the BBC, McDonald’s, Sainsbury’s, Lloyds Bank, KFC and Weetabix, whilst picking up Gold and Silver IPA Effectiveness Awards along the way.
In this time, Tom has become well known for his contributions to the field of creative effectiveness in advertising, and in this conversation he and Ben cover…
- How Tom got a job from a blog post
- The danger of f ...
Keywords
marketing
advertising
brand
creative
Artificial Intelligence
AI
Strategy
Agency
media
technology