In this episode, host Ben Norman is joined by analyst and adviser to the media, technology and creative industries, Ian Whittaker, who, having gained over 20 years’ experience in the world of finance as an Equity Research analyst (including winning CityAM’s Analyst of the Year… twice), now brings a unique perspective to business in the marketing world through his consultancy Liberty Sky Advisors, and his subscription briefing for senior leaders, The Bigger Picture.

Ben and Ian discuss the importance of marketers stepping back from spreadsheets and dashboards to see the wood for the trees, how to speak the language of the boardroom, and why we need to  ...