Explicit
Chris & Will’s false influence: Fighting fake followers and bot-backed influencers
Explicit
Marketing Room 101 by Ben Norman
Episode notes
In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, co-owners and founders of Prohibition, the award-winning PR and social media agency they set-up in Leeds in 2012, who have worked together for almost 20 years.
Chris and Will make the case for a more authentic, human approach, be it in PR, social or influencer marketing, and why we need to do something about fake followers, and influencers backed by bots.
Chris also has a rant about agency pitching, Will craves some company and Ben likes George Clooney.
Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast here.
Keywords
marketingInfluencersPublic Relations (PR)