MAPP Trap - Legal Briefs
Season 1
Legal Briefs #3 - MAP Policy Enforcement Strategies
Legal Briefs #2 - Authorized Seller Agreements
by MAPP Trap - Legal Briefs
Episode Three discusses the nuance of enforcement actions. Are warnings a good strategy? Should they immediately suspend violating sellers? Or should a brand employ a graduated cut-off?
Authorized Reseller Policies: E-commerce protection for brands has evolved from just minimum advertised pricing policies or minimum retail price policies to include other policy types like authorized reseller policies. That makes sense for us, given that there's no point in trying to enforce MAP against someone that they don't want to sell the product.
Episode One explores the difference between a MAP Policy and a MAP Agreement. Do brands need to get signatures from their customers?