The Salesforce Decision for Associations with Mark Patterson of Fionta

Non-profits and national associations are moving to the Salesforce ecosystem in large numbers to satisfy customer relationship management and other operational database requirements. The association management system is a non-profits system of record. Matt Harpold and Jon Aleckson interview Mark Patterson of Fionta to get his perspective on choosing branded systems like Nimble and Fonteva (association management systems built on top of Salesforce) compared to tricking out a native Salesforce instance.