The Big Thing by LOOP Agencies | Podcast on RSS.com

The Big Thing by LOOP Agencies

The Big Thing by LOOP Agencies

by Richard Hargrave and Ryan Wynn

Business Technology

Season 2

The Big Thing 013: Antoinette Ross - Leadership, Entrepreneurship, Mental Health & Movies!

Starting a business is often seen as a daring leap into the unknown, but for many entrepreneurs, it is a natural evolution of their experiences and passions. In a recent podcast episode, we dive deep into the story of Antoinette Ross Antoinette is a successful business founder & director of Withinsight. A company she started 16 years ago. She shares her experiences in founding her business, the importance of emotional well-being in the workplace and the lessons she has learned from University in the 90s to now in 2026. We also touch on the impact of education on career choices and the evolving corporate landscape, emphasizing the need for emotional intelligence and leadership in business success.

The Big Thing 012: The Big Design Questionnaire!

In this episode of the LOOP Podcast, Ryan is trying his hardest to get Richard and Liam to bump heads on the design industry. They explore whether AI is helping or hindering junior designers, the importance of prompting in design and how AI is reshaping the culture. Their conversation also touches on the ethical implications of using AI in client work and the future of design as AI continues to evolve. Come find out if Ryan got his wish of pitting the two designers against each other

The Big Thing 011: A Journey Back To The World of 2015 Marketing!

Ryan and Richard take a nostalgic trip back to 2015, exploring the marketing landscape and social media trends of that year. They discuss the cultural context, highlighting significant events and the state of various platforms like Facebook, Instagram, and Vine. The conversation delves into how marketing strategies have evolved, particularly with the rise of video content and influencer marketing, which began to gain traction during this period. They also touch on the impact of mobile optimisation and the shift from traditional advertising to digital platforms, emphasizing the importance of adapting to changing consumer behaviours. As we look back at the marketing landscape of 2015, it becomes clear that this was a pivotal year that shaped the future of social media and digital marketing. From the rise of influencers to the transformation of platforms like Instagram and Facebook, understanding these trends can provide valuable insights into today's marketing strategies.

The Big Thing 010: Those Pesky Algorithms!

In 10th episode (wow) of the The Big Thing Podcast, Ryan and Richard dive deep into the world of algorithms, exploring their impact on marketing and consumer behaviour. Touching on how algorithms shape our online experiences, from social media feeds to shopping recommendations, and the implications of this technology on both businesses and consumers. While they can enhance user experience by personalizing content, they also raise concerns about overconsumption and the homogenisation of ideas.

The Big Thing 009: Predictions and Trends for 2026

In this episode, Ryan and Richard discuss various predictions and trends for 2026, focusing on the evolution of marketing, the continued rise of social media shopping and the impact of AI on search engines and influencer marketing. They also delve into the significance of major sporting events like the Super Bowl and the World Cup, and how these will shape advertising strategies. Additionally, they explore the potential of synthetic influencers and the cultural impact of the highly anticipated release of Grand Theft Auto 6.

The Big Thing 008: Festive Ads: The Good, The Bad, and The Ugly

In this festive episode of the LOOP Podcast, Ryan and Richard dive into the spirit of Christmas, sharing their personal experiences and reflections on holiday traditions, Christmas ads, and the nostalgia that surrounds the festive season. They discuss the ups and downs of Christmas celebrations, the impact of advertising on holiday sentiments, and the shift in dynamics as they transition into adulthood and take on hosting responsibilities. The conversation also touches on favourite Christmas movies, songs, and the realities of family gatherings during the holiday season.

The Big Thing 007: The Industry Club AI Report & The Future of Skills and Hiring in the Digital Age

In this conversation, Richard and Ed explore the evolving landscape of AI in the agency world, discussing insights from a recent report on skills and hiring in the age of AI. They delve into the challenges faced by in-house teams, the importance of training and adaptability and the role of creativity in leveraging AI tools. The discussion also touches on ethical considerations, the future of AI in governance, and the need for trust in AI applications. Overall, the conversation highlights the complexities and opportunities presented by AI in various sectors.

The Big Thing 006: Part 1 - Gaming Business Models: Past, Present, and Future

In part 1 of this episode of The Big Thing. Liam and Ryan discuss the evolution of gaming, focusing on the nostalgia of physical game copies, the impact of digital downloads, and the shift in gaming business models. They explore the cultural significance of games like Call of Duty and Minecraft. Additionally, they reflect on the changes in gaming marketing and the role of social media in shaping gaming experiences today.

The Big Thing 005: A New Era of Pop Culture

Summary In this episode, Ryan, Joel, and Rhona discuss the intersection of AI, marketing, and pop culture, focusing on the recent controversy surrounding Taylor Swift's use of AI in her music video and the psychology behind why Lily Allen has blown up (again) with her new album 'West End Girl' They explore themes of authenticity versus automation, the role of AI in creative industries, and the public's perception of AI in entertainment. The conversation also touches on the impact of negativity in marketing, the creeping presence of AI in everyday life, and the importance of using AI as a tool for efficiency rather than a replacement for human creativity.

The Big Thing 004: Christmas Advert Drama, OpenAI AWS Deal and America vs UK

Join Ryan and Richard for another instalment of The Big Thing, as they unpack the ground breaking $38 billion partnership between OpenAI and AWS. This episode delves into the contrasting AI investments of the US and UK, while also touching on the seasonal buzz around Christmas adverts.

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