Industry Drama with Jon Patton – The Gun Collective Unfiltered
Episode notes
Jon Patton from The Gun Collective / TGC News / Gun Con joins the Live Fire Media crew for a no-holds-barred discussion on the hottest drama shaking the firearms industry right now.
We dive deep into: • The explosive B&T AG vs. B&T USA fallout — licensing termination, lawsuits, backorders, and what it means for customers and dealers • Beretta’s aggressive push into Ruger — proxy fight, board nominations, tender offers, and the battle for control of America’s largest gunmaker • Jon takes shots at Colt while Hunter goes full defensive mode as the crew brings multiple issues to light
Once the dust settles, we shift gears to something positive: Gun Con 2026 in Niles, Ohio (June 19-20). Jon breaks down why this event stands out as one of the coolest and most fun in the industry for both manufacturers and media. Real conversations with brands, the public, giveaways, and zero corporate stiffness — this is where actual connections happen.
If you’re tired of the same old industry talking points and want straight talk on what’s really going on behind the scenes, this episode is for you. Guest: Jon Patton (@TheGunCollective / TGC News / Gun Con)
Follow Jon & The Gun Collective: → YouTube: https://www.youtube.com/@TheGunCollective → Website: https://theguncollective.com/ → Gun Con: https://guncon.net/
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