From Spare Room to Global Influence: Ross Hunter on Building Copylab | From Me To… Podcast
Episode notes
In this episode of the Lincsus From Me To podcast, hosts Gregor Ross and Andy Wallace sit down with Ross Hunter, Founder and Executive Chairman of Copylab—a global investment communications agency trusted by 17 of the world’s top 20 asset managers.
Ross shares his remarkable journey from launching Copylab as a solo freelance writer in a spare room to leading a 100-strong team across Glasgow, Singapore, Boston, Vancouver, New York, London, and Paris.
In this episode, we explore:
• The early career moves that shaped Ross’s entrepreneurial mindset
• How Copylab became a creative force in financial content strategy • The challenges and rewards of scaling a global business
• The role of content strategy in driving real business outcomes
• Ross’s thoughts on AI, leadership, and what’s next beyond Copylab—including his ambitions as a Global Scot, LinkedIn influencer, and strategic adviser.
Whether you're in marketing, leadership, or just love a great founder story, this episode is packed with insights, inspiration, and a few laughs along the way.
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