lincsus "from Me to..." podcast series

by Lincsus

Season 1

Creating a Culture Where Everyone Can Enter the Door as Themselves – with Natasha Hope of Hastin Ltd

Join Lincsus hosts Gregor Ross and Andy Wallace as they speak with Natasha Hope, Co-founder and EDI Consultant at Hastin Ltd. Hastin specialises in helping organisations build inclusive cultures where every employee can truly “enter the door as themselves”. In this thought-provoking episode, Natasha shares the personal and professional journey that led her to co-found Hastin. From moving from the Caribbean to the UK 25 years ago to working across Banking, Recruitment, Technology and Education, Natasha reflects on the experiences that shaped her approach to inclusion, often being the only person of non-white ethnicity in her team or meetings and wondering not just where others of different backgrounds were, but who else was missing. She explains how encountering inauthentic approaches to EDI inspired her and co-founder Chirag to create a company focused on conscious inclusion. Drawing on expertise in Recruitment, Project Delivery, Training and the Not-for-Profit sector, Hastin equips businesses with data, strategy and practical blueprints to embed evidence-based EDI practices. Natasha also shares her vision for the future: helping leaders embrace diversity, foster accountability and unlock the richness that inclusion brings. This conversation explores why intentional culture, policy and lived experience are essential for creating workplaces where everyone belongs.

S1 · E7

Nov 20, 2025

1:02:22

Feel the Fear and Do It Anyway with Judith O’Leary of O’Leary PR – Lincsus From Me To Podcast

In this episode of the Lincsus From Me To… podcast, hosts Gregor Ross and Andy Wallace sit down with Judith O’Leary, founder and former owner of Represent Communications, and now the driving force behind freelance consultancy O’Leary PR. A seasoned expert in PR and reputation management, Judith joins us just after her exit from Represent, reflecting on a remarkable journey of leadership, creativity, and transformation. Judith shares how her Irish heritage, early career at Cambridge Cable and EuroRSCG, and life as a mother of three shaped her entrepreneurial path. From launching O’Leary PR in 2001 to rebranding as Represent in 2017, she built an award-winning agency known for bold thinking and integrated communications. We dive into: •The mindset behind “feel the fear and do it anyway” and how it shaped Represent’s culture •Building high-performing teams and navigating Scotland’s talent retention challenges •Leading cross-border collaboration as Co-Chair of Causeway •Delivering standout campaigns like the Royal Highland Show and driving measurable impact •The emotional and strategic journey of selling Represent •What’s next for Judith, including potential advisory roles and new ventures Judith also reflects on the ethos of “Make it Amazing,” her legacy in the PR world, and how she continues to support businesses through reputation strategy and communications excellence. Whether you're in marketing, leadership, or building your own brand, this episode is packed with insights, resilience, and inspiration. Subscribe for more conversations with leaders driving meaningful change.

S1 · E6

Oct 8, 2025

59:31

Anthony Rafferty Origo: Architecting the Future of UK Finance – Connecting for Consumer Empowerment

In this episode of the Lincsus From Me To… podcast, hosts Gregor Ross and Andrew Wallace sit down with Anthony Rafferty, CEO of Origo, to explore his journey from a young marketer to a FinTech leader shaping the future of UK financial services. Anthony shares how early roles at RBS, Aviva, and Direct Line helped forge his leadership style and sparked a passion for innovation. Now at the helm of Origo, he leads a company that processes over £200B in pension transfers, supports 120+ firms, and powers 95% of DC pension transfers—cutting transfer times from 53 days to just 9. We dive into: • The mindset behind digitising legacy systems • Scaling Origo’s Integration Hub and Unipass Identity • Navigating private equity ownership and cultural transformation • His role in shaping the Pensions Dashboard and influencing UK policy Anthony also reflects on the leadership traits needed to thrive in FinTech and the legacy he hopes to leave behind. Whether you're in tech, finance, or leadership, this episode is packed with insights, strategy, and inspiration. Subscribe for more conversations with leaders driving meaningful change.

S1 · E5

Sep 4, 2025

1:13:05

From Spare Room to Global Influence: Ross Hunter on Building Copylab | From Me To… Podcast

In this episode of the Lincsus From Me To podcast, hosts Gregor Ross and Andy Wallace sit down with Ross Hunter, Founder and Executive Chairman of Copylab—a global investment communications agency trusted by 17 of the world’s top 20 asset managers. Ross shares his remarkable journey from launching Copylab as a solo freelance writer in a spare room to leading a 100-strong team across Glasgow, Singapore, Boston, Vancouver, New York, London, and Paris. In this episode, we explore: • The early career moves that shaped Ross’s entrepreneurial mindset • How Copylab became a creative force in financial content strategy • The challenges and rewards of scaling a global business • The role of content strategy in driving real business outcomes • Ross’s thoughts on AI, leadership, and what’s next beyond Copylab—including his ambitions as a Global Scot, LinkedIn influencer, and strategic adviser. Whether you're in marketing, leadership, or just love a great founder story, this episode is packed with insights, inspiration, and a few laughs along the way. Subscribe for more conversations with business leaders who are shaping the future.

S1 · E4

Jul 30, 2025

1:06:50

Guided Selling & Real Intelligence: Tim Baynes on the Future of CPQ | Lincsus "from Me to" Podcast

Tune into the latest episode of the "Lincsus From Me To…" podcast, where hosts Gregor Ross and Andy Wallace from Lincsus Group Ltd. sit down with Tim Baynes, Founder and CEO of Compatio AI — the next-generation guided selling platform transforming how complex products are sold. In this insightful conversation, Tim shares his journey from welding shop floors to leading a Real Intelligence™ revolution in B2B sales. With a background in psychology, cognitive science, and decades of experience in CPQ and configuration management, Tim reveals how his career has been shaped by a passion for solving compatibility challenges — and why Compatio is redefining how businesses capture and apply expert knowledge. 🎙️ Highlights include: ▪️ From researching expert decision-making in high-stakes environments to digital product configuration: Tim’s unique path ▪️ The birth of Compatio AI and the pivot from consumer to B2B ▪️How Real Intelligence™ blends AI, data science, and human expertise ▪️ Why capturing institutional knowledge is critical for future-proofing industries ▪️What’s next for Compatio AI — from platform integrations to cross-sell innovation Don’t miss this episode packed with practical insight, leadership lessons, and a bold vision for the future of guided selling in complex industries. If you would like more information on Compatio AI then reach out to us on https://www.lincsus.com/contact Don't forget to like and subscribe!

S1 · E3

Jun 26, 2025

1:01:51

From Corporate to Creative: LOOP Agencies’ Bold Move to Employee Ownership | Lincsus Podcast

Tune into the latest episode of the "Lincsus From Me To…" podcast, where hosts Gregor Ross and Andy Wallace from Lincsus Group Ltd. sit down with the inspiring co-founders of LOOP Agencies, Vicky Hope and Ed Vickers. In this engaging conversation, Vicky and Ed share their remarkable journey — from leading one of the UK’s largest in-house creative agencies to launching LOOP, a purpose-driven agency model built on people-first values. Discover how their experiences at Standard Life, NatWest Group, and beyond shaped their vision for LOOP, and why they’re now pioneering a bold new chapter as Scotland’s earliest employee-owned trust. Highlights include: The leap from corporate leadership to creative entrepreneurship Building a culture that prioritises wellbeing, collaboration, and impact Why LOOP is doubling down on regulated industries and generative AI What employee ownership means for the future of work — and legacy Don’t miss this episode packed with insight, inspiration, and a fresh take on what it means to lead with purpose in the creative industry.

S1 · E2

May 29, 2025

1:14:23

Leading the Edinburgh Fringe: Shona McCarthy on Culture, Legacy & Leadership | Lincsus Podcast

Tune into the latest Lincsus "From Me To…" podcast episode where hosts Gregor Ross and Andy Wallace from Lincsus Group Ltd. speak with the remarkable Shona McCarthy, the outgoing CEO of the Edinburgh Fringe Society after 9 impactful years! Discover Shona's fascinating personal journey, from her upbringing in Belfast and early career in the arts, to her vast experience leading significant cultural initiatives like Derry's UK City of Culture. Hear about the successes and pivotal moments that shaped her path to becoming CEO of the world-renowned Edinburgh Fringe. In this engaging conversation, Shona also shares insights into what life holds beyond her departure in spring 2025. Don't miss this inspiring episode exploring leadership, the arts, and personal evolution!

S1 · E1

Apr 12, 2025

1:19:22